Puspa Beauty House is a beauty and wellness brand where visual consistency and clarity play an important role in building trust and brand recognition. Over the course of three years, I handled the social media visual design, supporting the brand’s communication and promotional needs.
My work focused on creating a clean, feminine, and elegant visual direction that aligns with the brand identity while remaining flexible for daily content. The designs covered a wide range of materials, including service menus, promotional posts, vouchers, special offers, and informational content. Each visual was designed to be clear, engaging, and easily understood by the audience across social platforms.
Through consistent layout systems, color usage, and typography, the social media presence became more cohesive and recognizable, helping Puspa Beauty House communicate its services effectively and maintain a strong visual identity over time.